The Derbyshire Technology Showcase, sponsored by Holiday Inn Mansfield-Alfreton, takes place on Wednesday 1st July 2026.
Bringing you the latest in cutting edge, state-of-the-art technology for your business, this interactive all-day event promises to inspire, educate and excite all who attend. With exhibitors, expert speakers and interactive demonstrations expected to include AI, virtual reality, software and so much more.
Calling all local technology businesses – this is the event to take an exhibitor stand and showcase your expertise. As an exhibitor, you will have a full day to present your business, make new contacts and network. The showcase is a fantastic opportunity for you to interact with potential clients, customers, suppliers, industry professionals and the local business community.
Launching this year, the Derbyshire Technology Showcase is open for visitors to attend between 10.00am and 3.00pm at Holiday Inn Mansfield – Alfreton, Carter Ln E, South Normanton, Alfreton DE55 2EH, near J28 of the M1. Entry is free for attendees.

Speakers and Agenda
Seminar 2: 11.30am – 12.15pm
Martin Broadhurst, Broadhurst Digital
Working With AI Agents: What You Need to Know to Build Agentic Teams
2025 was the year AI learned to chat. 2026 is the year it learned to work. In this hands-on session, Martin cuts through the hype to explain what AI agents actually are, how they differ from the assistants most of us already use, and why they represent the biggest shift in how small and mid-sized businesses operate since the arrival of the smartphone.
You’ll see real demonstrations of agentic tools — from AI that can browse the web and complete tasks on your behalf, to digital colleagues that read, edit and organise your files without being told every step. Martin will share practical frameworks for getting started, the mistakes to avoid, and what to expect as these tools mature over the coming months and years.
Whether you’re already experimenting with AI or still wondering what all the fuss is about, you’ll leave with a clear understanding of where this technology is heading — and what it means for your business.
Speaker: Martin Broadhurst FRSA, AI Strategist & HubSpot AI Partner Council Member, Broadhurst Digital
Speaker bio:Martin Broadhurst is an AI strategist, international keynote speaker, and founder of Broadhurst Digital, a Derby-based consultancy specialising in AI, marketing technology, and B2B sales. A Fellow of the Royal Society of Arts and HubSpot Platinum Partner, Martin helps businesses across the UK and internationally to harness AI and automation for measurable growth.
He hosts the ‘Artificially Intelligent Marketing’ podcast, sits on the editorial board of the peer-reviewed journal Applied Marketing Analytics, and lectures in marketing. His research on generative AI was published before ChatGPT launched, and he has since delivered keynotes and workshops across North America, Europe, and the Far East. Away from work, he balances powerlifting, parenting, and the perpetual optimism required to support Derby County Football Club.
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Seminar 3: 12.45pm – 1.30pm
Lindsey Newman-Wood, Passion Marketing
Supercharge Your Sales Using Technology (before your competitors do)
Technology isn’t here to replace sales – it’s here to make it smarter, faster and more effective. But only if you know how to use it properly.
In this practical, high-energy session, Lindsey will show you how to use technology to streamline your sales process, improve follow-up, increase conversions and build stronger relationships – without sounding robotic or relying on gimmicks.
You won’t leave with a list of shiny new tools to add to your workload. Instead, you’ll learn how to think more strategically about where technology fits into your sales journey – helping you sell with more confidence, consistency and impact.
Expect practical ideas, honest insight and straightforward actions you can implement immediately to increase sales performance.
Speaker: Lindsey Newman-Wood, Sales & Marketing Strategist, Passion Marketing
Speaker bio: Lindsey Newman-Wood is the Founder and Director of Passion Sales & Marketing and one of the East Midlands’ leading marketing and sales consultants. Chartered Institute of Marketing qualified, she has spent over a decade helping SMEs turn strategy into measurable results.
Known for her engaging, no-nonsense style, Lindsey works with businesses and local authorities to improve sales and marketing confidence, sharpen positioning and implement practical sales and marketing systems that drive revenue. She specialises in helping business owners and teams move from inconsistent selling to structured, confident and commercially focused growth.

Seminar 4: 2.00pm – 2.45pm
Richard Rogers & Phil Matthews, Open Connections
Conquering Your Document Capture And Content Problems
It’s not enough to store your documents—you need to know how to make them work for your business. Whether you are a small team or a massive enterprise, “document problems” are usually just time-thieves in disguise. Richard’s hands-on, insight-driven session will show you how a smarter approach to automation can generate massive efficiency for your organisation… while removing the manual drudgery your team hates.
You won’t leave with a dry IT lecture or a list of buzzwords. Instead, you’ll be challenged to think differently about how AI and LLMs can “read” your data for you. You’ll walk away knowing how to lift your document strategy to a new level—helping you achieve a secure, compliant, and lightning-fast workflow that you never thought possible.
Speaker: Richard Rogers, Technical Director & CTO, Open Connections
Speaker bio: Richard Rogers doesn’t just build software; he builds systems that stop businesses from drowning in their own data. From scaling startups to streamlining established enterprises, Richard has spent over 25 years helping organizations of all sizes solve their most frustrating document and content problems.
As the Technical Director and CTO at Open Connections, he is far more than a typical tech lead. Richard acts as the “translator” between complex automation and real-world business results—stripping away the jargon to show boardrooms and engineers alike how to turn manual chaos into operational excellence. A pragmatic advocate for customer-centred growth, Richard’s mission is simple: helping you stop fighting your data and finally start using it to win.

Headline Sponsor - Holiday Inn Mansfield-Alfreton
Holiday Inn Mansfield-Alfreton are delighted to sponsor the Derbyshire Technology Showcase.
Our hotel with free parking, complimentary Wi-Fi is within close proximity to Alfreton, Mansfield, Nottingham, Derby and the Peak District National Park. With EV Charging now available, this Derbyshire hotel makes for a quiet alternative to the city. Opposite the McArthur Glen East Midlands Designer Outlet with its wide choice of shops, you’ll be able to enjoy some retail therapy, and then return to the hotel for an afternoon tea, a spot of lunch, or just a cold drink.
With 10 meeting rooms and delicious food in our open lobby restaurant, business and leisure guests can relax before sinking into a comfy bed. Residential, day meetings and small gatherings are all welcome with our erray of different size meeting rooms for your corporate needs.
If you are looking for a venue for that special occasion, then look no further. The Holiday Inn Mansfield – Alfreton specialises in all events such as Birthday parties, Prom nights, Anniversary Dinners, and Weddings. We can help you plan your special day and tailor our packages to suit you. If you have something in mind, we can help you bring this to life. Our on site team will be on hand from enquiry stage, right through to the very end of your event, making sure that you and your guests have a night to remember.
Showcase Sponsors
Thank you to our sponsors for their support.
